Social Media SEO tutorial for beginners lesson 6

This is fifth lesson of Social Media SEO tutorial for beginners. In the first five lessons we discussed about

In this lesson we will discuss Reddit social networking site. Reddit is not as popular as other Social networking site so I will give brief detail about it as well before diving into details.

In this tutorial we will discuss below points

  • Brief detail of Reddit so that you understand it better
  • How to add Reddit buttons on your website?
  • Promoting your content on it.

Lets understand Reddit first

Reddit is social news website.You can submit content on this website.The content submitted can be voted up or voted down by users of this social network.Each and every member of it can vote your content up or vote your content down.They can also add comment on your content as well.

You can get an idea of Reddit working from the image below.This is taken from Reddit about page and pretty well sums up the working of this social networking website.

How Reddit works?

Reddit is sub divided into different categories based on content type.These are called Sub Reddits.Each sub reddit has its own posting rule and moderators as well.You can also see number of members in that Sub group and number of online members at that moment.

The concept is similar to community in other social networking site. You can post your content to matching community. People will upvote or downvote or comment on your content. Interested users will click on your link.

The more upvotes a content receives more viral it becomes. Down votes is just the opposite. It will fade away your content quickly.

There are moderators for every community. So if you try to spam (post too many links or your articles repeatedly in communities) you may get banned. So it is important to keep patience and be part of community not over indulge in self promotion.

How Reddit works

Is Reddit worth the effort?

It is not very popular social networking site. So it is often overlooked by website promoters. Also due to strict moderation nature of the site it is not favored. You can easily get kicked out of it for self promotion and over sharing of links.

But this moderation feature makes it trust worthy and popular with many. They want to get filtered content and interesting content in their community. This helps in quality traffic. The amount of traffic from site will be sudden and huge.

Below statistics (though old) provide good insight about power of this social network. Note Reddit links are often present in Google Search results. So you can get indirect traffic as well.

Reddit stats

Now lets derive some information from this data.This information will help you get some insight

  • Number of Redditors (members) – 2,291,833
  • Votes per Redditor (total votes / members) – 7.5 votes per member
  • Page views per unique visitors (total page views / total unique visitors) – 66.65 page views per visitor

So Reddit does have some traffic to their website.The most interesting data for me is page views per unique visitor.66 page views per unique visitor is really good.Redditor also have decent vote average. This shows that it is very active social site.

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Creating account on Reddit for your Site

It is very easy to create account with Reddit. It takes only one email to sign up. It is very simple compared to social sites we discussed earlier. There is no separate setting or page or group for business like Facebook pages.

Once you create account you are all set up. You can use that account to promote one or all of your websites. There is no need to create separate account for separate websites. In fact having one account for all websites is more helpful than having separate accounts.

It is easy to spot someone sharing content from one single domain but it will take time if the person is sharing from two or three different domains. In this regard it helps to have single account.

Reddit Sharing Tips

Reddit can bring some traffic to your website if used properly.If you do not use properly then forget single visit to your website.It has some strict sharing guidelines you should adhere to.Each Sub Reddit also has its own set of rules and moderators.

Community does not like any one using it for promoting its content.So to make most out of it follow below tips and tricks

Do not over promote yourself

The first mistake most content promoter do is to start promoting their content from day one.After creating your account do not share any content immediately.Normally we tend to share our posts every day and think to get back traffic.

But this does not work well and you might end up with no traffic from Reddit. The worst is that you can get banned instantly as spam account. Then you will have to create account again.

Understand the Community

Instead of this approach dedicate first few days voting content already on Reddit,making comments on them.Try to get an idea about the site’s culture and adapt to it.Making comments and browsing different sub reddits will help you get an idea about content types shared on different most popular sub reddits and popularity.

You will also learn about importance of framing interesting title for your content as well.After dedicating few days to browse and get yourself familiar it is time to share your content.You should share your content weekly to start with.After spending good amount of time (like few months) you can start sharing your own content more regularly.

It is not an bad idea to share content from different website (but meaningful ones) on the site.This helps you get an idea about response to content shared by you and also different sub reddit performance.

Read Sub Reddit Rules

Reddit is divided into many smaller divisions called Sub Reddit.Each Sub Reddit has its own posting rules.It is better to read the rules before posting on that . The most popular one have more strict posting rules.So read all the rules and check whether your content is suitable for that sub reddit before posting.

If your content does not matches with sub reddit rules you are submitting the content to then you will get the message immediately.You will have to delete the posted content and then post it to matching sub reddit.If you do not do this than your content may not get enough attention and you loose traffic.

Choosing Right Sub Reddit for your Content

This is very important.Your content should match the Sub Reddit.You can not post something about WordPress to Joomla and get traffic.This does not make sense.Having said that one content can easily be posted in different categories.For example a post on WordPress can be posted in Blogging category as well.

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So while selecting a proper sub reddit below points should prove helpful

  • It should match your content type
  • Your content should not violate rules of that group.
  • It should have more than 10,000 members.
  • It is better to check recent activity to make sure it is actively updated and voted on.
  • It is better to post in active less populated sub reddit then dormant populated one.

Important Content Posting tips

In this section I will share some personal experience based posting tips. You can use it to promote your content. Note these are not rules. You can stick to plans which work best for you. These are some tips which I found useful.

Note this social networking site is more of self promotion. So you have to be active and participate on it to be successful.

Tip 1 – Old wine in new bottle

You have written an awesome article.You decide to post it on Reddit and get good amount of traffic instantaneously.But after sharing you did not get fair response.So your plan of making it popular failed.

Now is this the end of world? Certainly not you should wait for some time (ideally more than couple of weeks) and repost the content on different Sub Reddit with different more appealing heading. This way you are increasing exposure of your article and testing out what works for you on the site.

Even if a content becomes successful you can report it to different sub reddit. There is no harm on it. But you can not post it in same. Same link can not be posted to same group within a span of two years. So it is better to post your content on other groups before turning to your target group.

Tip 2 – Wait for that moment

Reddit promotes a content up if it has more number of votes within short time.For example article A with 100 votes within first one hour will be placed above than Article B with 150 votes within 4 hours. The second one should have less than 100 votes in the first hour though.

So the timing is very important. If content is not acted upon quickly it does off. The timing of voting becomes more important for popular sub reddits. Most people engage with content or see content on the first page.

So it is better to have as many votes in as possible with in first couple of hours. So time of posting content is important.More number of online users at that moment helps you get your content initial lift.This initial lift is very important for traffic generation.

If your post does not get any up vote within couple of hours (depends on activity on that Sub Reddit more popular ones have more activity) than your content will be lost.The time can be less for more popular and active community.

So part of understanding Reddit is figuring out the right time to post your content.I generally like posting my content between 10 to 12 AM India time on Saturdays or Fridays.This time gives maximum lift to my blog posts.

Now self posting content is not the only way.You should also make it easier for your website visitors to share your content on this social networking site.Reddit does offer Widgets and sharing buttons for this purpose.

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How to add Reddit buttons on your site?

You should use Reddit buttons on your website along with popular social networks like Facebook, Twitter and Google Plus.It offers wide range of button designs.You can get the complete list of buttons at this link.

You can use any one of them according to your requirement.But placing JavaScript code of too many social networking sites will make your site slow. So I use below method to place Reddit button on my site.This helps me track Reddit shares in Google Analytics.

Method 1 : All websites

This method works for all website types.You can copy the code and paste it on place you want to display the button.I simply use a button but you can use image or any other element instead of buttons.

<input name="submit" type="submit" id="shareredit" value="Reddit " onClick="demoreddit();"/>
 function demoreddit() {
  gtag('event', 'Social', { 'method': 'Reddit', 'content_id': window.location.href, 'event_action': 'click' });
  var feed = "";
  var url = encodeURIComponent(location.href);
  feed += "url=" + url;, "Reddit Share", "width=800,height=600");

Ideally the buttons should be placed below post content. This is the fastest method as it does not use JavaScript file and image.

Method 2 : All websites

This method also works for all website. In this method we will use official button code. You can use this link to see different buttons. Below is one of the button code. You can place this code to place where you want to display the button.

I do not recommend this approach as it loads extra JavaScript file. This extra file load delays page load time.

<script type="text/javascript">
  reddit_url = "//";
  reddit_title = "Buttons!";
  reddit_bgcolor = "FF3";
  reddit_bordercolor = "00F";
<script type="text/javascript" src="//"></script>

Method 3 : WordPress

WordPress users can use plugins if they are not comfortable modifying the theme files. There are few plugins out there which have Reddit buttons. But this plugin provides the complete implementation of the official button.

You can use any of the free plugin available there on your site.

Method 4 : Joomla

Joomla also has extension. But it seems there is no free extension to this writing which implements official button. So you can use either method 1 or method 2 mentioned above. But in case you are not comfortable with above two ways then you can use this extension.

Method 5 : Drupal

Drupal does not have any free module for this purpose as of now. You can use either of the methods mentioned above.

Next Steps

Reddit is great social networking site and is certainly one of the most viral one in terms of traffic potential. The nature of traffic from this social network is sudden. It also provides a public link back to your site.

Google Search Results page also have Reddit pages in search results. So if one of your pages does not make it to Google Search page then also you can get traffic. This is beneficial for new websites. Major difference between it and other social sites is it’s public nature.

Being public the content is visible to Search Engine and does contribute to your website. Even if you are not placing buttons on your site you should create profile and share your content on it.

With this I will send this tutorial and in next one we will discuss yet another social networking site which will help your website get traffic as well as it’s search ranking.

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